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September 1, 2003

Dawn® rises again

25-Year Commitment to Supporting Oil Spill Wildlife Rescue Efforts

Cincinnati, Ohio

Dawn dishwashing liquid continues its 25-year heritage of helping to rescue wildlife from the harmful effects of oil spills. For the second consecutive year from September 1 to December 1, 2003, Dawn is supporting wildlife rescue efforts by raising donations for a leading animal rescue group when consumers purchase Dawn.

Save a Duck website link

Dawn's Save-a-Duck website

To date, Dawn has donated thousands of gallons of product to use during rescue efforts and, most recently, donated product to aid in the cleanup and rehabilitation efforts for the 2002 oil spill off the coast of Spain. Although major oil spills have decreased in the U.S., smaller, "everyday" accidents still occur frequently and have a major effect on wildlife. Animals encounter harmful oily substances daily, such as runoff from lawn mowers, boats, and oil-soaked streets. In light of this constant need, Dawn is expanding its Save-A-Duck campaign this year to include:

Fund-raising: From September 1 to December 1, 2003, consumer purchases of Dawn will result in a 10-cent donation per bottle, up to $50,000, to wildlife rescue group International Bird Rescue Research Center (IBRRC).

Education: The Save-A-Duck campaign will be visiting neighborhood zoos nationwide with one of Dawn's biggest fans, Martin Kratt, co creator and co-host of Emmy Award-winning children's shows Zoboomafoo ,Kratts' Creatures , and Kratt Brothers' Be the Creature . In addition to the zoo tour, donations raised through the purchases of Dawn will be earmarked to launch an on-site education center at IBRRC where teachers, students, volunteers, and interns will learn about wildlife behavior and habitats, how birds and aquatic animals are rehabilitated, and how to take responsibility for protecting the environment.

Twenty-five years ago, IBRRC found that Dawn dishwashing liquid could effectively remove most oil at low concentrations and was nonirritating to birds' delicate skin and eyes. Since then, animal rescue groups have chosen Dawn to clean aquatic birds and animals affected by oil spills because it's effective at cleaning and removing oil while being gentle to the birds' and animals' delicate skin.

"We were very excited by the positive response to last year's Save-A-Duck campaign and are proud of Dawn's 25-year history of supporting the rescue of wildlife affected by oil spills," said Kristen Nostrand, Dish Category Marketing Director at Procter & Gamble. "We are pleased to be expanding our campaign this year and call on consumers to join Dawn in our efforts to save aquatic birds and teach young people nationwide to respect all wildlife."

"Dawn is helping us turn our goal of building an education center into a reality," said Jay Holcomb, executive director at IBRRC. "We are thankful for their support and look forward to our continued partnership in rescuing wildlife and educating children, teachers, and wildlife rescuers."


More information:

Jay Holcomb, IBRRC


Marina Maher Communications
830 Third Avenue
New York, NY 10022
Laura Menard, ext. 6834

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