Seeking to deepen its commitment to wildlife, Procter & Gamble’s Dawn brand has recently launched its Junior Wildlife Champions program, a wildlife education and activity program aimed at educating 1 million children in grades 3-5 by the beginning of the 2011-12 school year.
In conjunction with its long-standing partners, International Bird Rescue Research Center (IBRRC) and The Marine Mammal Center (TMMC), Dawn collaborated with Discovery Education to help provide teachers and families with new in-class lesson plans and at-home activities. The lesson plans are available in English and Español and teach children about the importance of helping to preserve wildlife and encourage them to get involved in their own ways.
The downloadable lesson plans also bring newsworthy topics to the classroom and home and are available to educators and parents at Facebook.com/DawnSavesWildlife and at www.discoveryeducation.com/dawn.
Students in grades 3-5 illustrate a deep passion and excitement to explore and learn about the world around them. The three lesson plans will be broken down as follows and each will be embedded with adaptations to meet the gap between grade learning environments:
Investigate the oil spill (kids learn about the way water and oil interact and how the real-life Gulf Oil Spill example impacts the environment in the short- and long-term)
Discover the response (children hone in on how oil affects wildlife and follow the story of an animal’s journey from an oil spill back into clean waters)
Save the wildlife (students reflect on how they can be personally responsible for wildlife and develop an action plan to help wildlife in their communities and beyond)
Dawn has been dedicated to helping save oiled birds and marine wildlife from both natural and man-made disasters for more than 30 years. International Bird Rescue has been using Dawn since 1978, when founder Alice Berkner discovered that the product’s powerful degreasing action was also gentle enough to be used on the delicate feathers of oiled birds. Dawn has been a trusted brand for rescue and rehabilitation organizations ever since. The Dawn product team made contact with Bird Rescue in 1988 shortly before the Exxon Valdez spill (1989), and donated cases of Dawn to the organization, while beginning discussions on how Bird Rescue and Dawn could work together.
Throughout the program, three Junior Wildlife Ambassadors will be spotlighted for their individual efforts above and beyond to become involved in wildlife issues and embody the qualities that personify a true Junior Wildlife Champion. These youth ambassadors offer a child’s perspective on how education influences their wildlife point of view and resulting preservation actions.